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Services
Software Solutions / Examples:
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Aluminum
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BASF
Home Depot
Modtech
Client Case Study:
BASF
Chemical - Senergy Wall Systems
Requirement:
Need to create
a customer marketing tool to increase sales by allowing the end user a
simple, easy to use interface to do complex engineering and competitive
product comparison.
Solution:
Easy and Simple Marketing / Sales / Engineering Module to allow user to
engineer and select products without prior computer or engineering
knowledge and compare the Senergy product line with competitive products
and processes
Senergy branded wall systems
from BASF (NYSE: BF) help to cool buildings efficiently in warm climates. At the
same time, they give to them an attractive surface. The Senergy systems
we applied at the "Atlantis" hotels in the Bahamas as well as in Dubai.
While the product is quite
effective and energy efficient, it is perceived as being considerably
more expensive than other wall treatments such as brick, siding and
stucco and it also requires a series of fairly complex engineering
computations to estimate the product needed for a typical application.
The need for a super simple
and easy to use marketing / sales / engineering module for end users was
obvious. BASF also needed branding of the product along with product
awareness.
The
following screen shots are examples of the power of the
marketing / sales / engineering / inventory module that we developed.
The opening screen on this
marketing / sales / engineering / inventory module, like all subsequent
screens is branded with the
Senergy BASF logo and Senergy BASF product pictures. The system was
capable of being tied to
the corporate database for both product availability,
pricing as well local zip code cost for energy and competitive product
comparison.
Click Here To Go To The Next Screen Shot
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