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Client Case Study:  BASF Chemical - Senergy Wall Systems continued

The engineering, competitive comparison screens on this marketing / sales / engineering / inventory module, had the capability of being dynamically linked to pricing and product corporate databases for instant updating for engineering, pricing and new products. The module was capable of calculating all materials and costs as well as giving a regional pricing comparison based on zip code against the most commonly used competitive products for that region.

This competitive pricing was designed to allow BASF to overcome the misconception that the Senergy product was more expensive than competitive products. The engineering / estimating results also included a product representation to ingrain into the software module user the incredible quality and complexity of the Senergy product line.

 

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