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Modtech
Client Case Study:
Modtech Holding Company
Requirement:
Needed to allow a potential client to interface with the sale
person to design and specify materials, labor, subcontracting etc for
one or more modular buildings.
Solution: We designed Multiple Marketing / Sales /
Engineering / Estimating / Budgeting / Client Interface Modules that
were simple to use and allowed the potential client to actively
participate in the product selection and design of their new Modtech
building
Modtech (NYSE: MHK) is the leading
national designer and manufacturer of permanent and portable buildings
in California, Arizona and Florida providing off-site construction
methods to allow for faster modular building construction without
sacrificing architectural design. As their name implies, they select
from thousands of possible combinations of "modular components" to build
the final totally customized looking modular building.
Their problems was twofold.
They had done a poor job of distinguishing themselves from all of the
other supposed "modular building manufacturing companies" and as a
result they needed to provide marketing programs to brand their name and
product line as truly being different as they enabled their potential
client to select possible building designs at the same time. Basic
catalogs and printed materials had not been effective in accomplishing
this.
This initial problem was
coupled with the technological nightmare of having so many possible
building modules and systems to pull from that literally no one
individual in their company knew every product in their arsenal of
potential building module combinations. The
screen shot below shows one of the many modules that we
designed to address the problem.
The following modules is just
one of many that allowed their clients, sales people and engineering
group to interact together to come up with a design that would satisfy
their potential client's artistic and architectural requirements while
staying within a reasonable budget.
The module shown was an
"Estimate Recap" module that allowed the potential client to review all
totally burdened "costs" associated with the potential buildings. If the
resultant "costs" were too high, the client, along with the sales
person, could change or eliminate items and features to bring the total
"costs" into an acceptable budgetary position, all the while not
allowing the potential client to see actual Modtech unburdened costs.
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