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Services
Software Solutions / Examples:
Alcoa
Aluminum
Union Pacific
BASF
Home Depot
Modtech
We personally believe that in
most marketing and business consulting solutions should center around
providing
proprietary software solutions
designed to brand your product and company as truly unique and then to
be able to couple this proprietary software product with a standard
marketing approach that is designed to give you the competitive
edge you need to establish your company and product as the
leader in your field.
 Oh
to be sure, software in and of itself is not the answer.
A complete marketing / sales program
needs to be multi faceted to provide not only the software but proper
web design, search engine optimization, print, video, public relations
news releases, as well as a myriad of other marketing / sales
methodologies.
Also, just any old software
will not work for a truly effective marketing / sales program; it
requires the exact software piece of the puzzle that distinguishes your
company from all the others running in the pack. It requires
just the right piece of the puzzle
or the program is incomplete and probably ineffective.
Usually getting just the
right piece of the marketing software "puzzle" in place requires
software that is designed specifically for your company and your
specific needs.
Purchasing custom software is
usually extremely expensive and quite often regardless how much money
that you spend, the results are disappointing. This is true because
99.99 % of the time marketing companies do not understand how to program
software and 99.99 % of the time software companies do not understand
marketing. This is where we are totally unique;
we understand both marketing and software
programming and development.
We are software programming
marketing specialists, and as a result, we have programmed literally
thousands of applications in our years of business. Each and every time
that we program a new marketing software program we do so with two
things in mind. Number one, we insured that the software program
that we develop first and foremost meets the need of our client.
This requirement is obvious.
Number two, we insured that
all programming is done in a totally modular
format to keep cost down for our clients, but also, when a
new software module is created, it provided an additional "arrow
for our quiver" of software solutions for not only the client for whom
the software was developed, but to provide a new module for future
clients.
Whenever a new software
module is required for a new client that is something that will be used
again in the future and that was not totally specific to their needs, we
do not charge that client with the programming of the module. In
this case we only charge for the integration of the new module into
their marketing / sales software program.
This
keeps the cost low for new and existing
clients and provides for additional capability for future applications.
We have provided several
examples of software programs that were developed for our clients
throughout the years. The Alcoa example provides a step by step
detail of one of the many "custom" software programs that we developed
for them.
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