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Services
Web
Search Engine Optimization (SEO / SMO), Social Media Optimization (SMO)
& Search Engine Marketing (SEM)
The World Wide Web has
certainly evolved since we first started working with the web back in
1992. The web has evolved into the "Cloud", and Search Engine
Optimization (SEO) is no longer complete
without Social Media Optimization (SMO) and Search Engine Marketing
(SEM).
If you are going to compete
in the Cloud today you can no longer simply
"sell" or "market" to individuals. You need to truly converse
with them. Information and content has become king and if you fail to
create conversations and think that you can simply market and sell like
business that was done in the 80's and 90's you will completely miss the
opportunity to reach people on the web.
Statistics show that
only 14% of people trust advertisements while
over 78% trust peer recommendations. This is a figure that
you simply cannot overlook if you are planning to have a presence on the
web / Cloud today.
You
need to join the conversation. You need to be on the first
page for organic search results; not pay per click. Pay per click is
regarded as an advertisement and organic search is regarded as a vote
for peer recommendations.
Thus, you need to be
"Tweeting", "Facebooking", blogging, and creating / posting videos as
much as you still need to be optimization your website for proper Search
Engine Optimization (SEO). Furthermore, what
you do Off-Site for your website is actually more important
than what you are doing On-Site with your website.
Quite simply, you need an SEO
/ SMO / SEM company that understands this and is actively working in all
three areas to put you in the middle of the conversation.
We call this " Web 3.0
".
We
recognize that there are hundreds of Search Engine Optimization (SEO /
SMO), Social Media Optimization (SMO)
and Search Engine Marketing (SEM) companies in the market place today
touting their wares. Regardless who you talk to, everyone seems to have
their own method of SEO / SMO and SEM.
Many
of these companies will tell you that they know the inside “secrets” to
SEO / SMO and SEM and they will try to convince you that they have learned how
to secretly manipulate the Internet and search engines.
Our
corporate philosophy is simply to develop websites with
dynamic, valuable content and encourage
natural growth and linking. We do not believe in clever tricks to “fool”
the major search engines.
Number
one we do not think that we are clever enough to fool Google, Yahoo, and
the other big boys. Throughout the years we have learned that these
“clever tricks” that can temporarily manipulate the search engines are
at best short lived, but more critically, they can get an otherwise
excellent website blacklisted.
But more
importantly, our efforts at search engine optimization (SEO / SMO) are geared
to solid SEO / SMO principles that are not
only accepted by the major search engines, but are encouraged and taught
by them.
We apply
our extensive knowledge in Web 3.0 traffic
building principles such as article linking, community
forums, directories, comments etc to provide a campaign that is designed
specifically to your company and your needs. We apply Web 3.0 principles
that while they may yield some results instantly, they are designed to
grow and take on an Internet life of their own, developing over weeks, months,
and years.
We
recognize that any good SEO / SMO program involves an extensive analysis of
all-inclusive keywords, an in depth site analysis, a comprehensive
review of the competition and the development of a website and SEO / SMO
program coupled with a powerful technological approach, often involving
proprietary marketing / sales software solutions
designed to brand your product and company as truly unique.
After an
effective campaign is created, the “perfect” website developed and the
“ideal” SEO / SMO program is put into operation, then we test, re-test and
test some more. We monitor our metrics on all of our campaigns on a
daily basis and make changes on the fly to insure
that our campaigns grow resultant sales; not just website
visits.
SEO / SMO for
the sole purpose of gaining huge numbers of visitors is a worthless
exercise. Our campaign approach is designed to drive people to the
website that are buyers. In each and everyone of our campaigns we are
looking for a return on investment for our
clients.
Profitability is not just the name of
the game as far as we are concerned; it is the game.
Once we
have a successful campaign, we don’t rest on
our laurels. We then continually “twitch and tweak” our
campaign until the campaign is retired and some new approach is
developed.
All of
this is simply words if we cannot yield results. Give us a call and
let us prove to you that we really can
deliver. Call us toll free today at: 1-866-506-1037.
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